ANALISIS SEMIOTIKA CHARLES SANDER PEIRCE PADA IKLAN DI KEMKOMINFOTV “VAKSINASI MELATIH TUBUH KENAL, LAWAN, DAN KEBAL”

The advertisement entitled "Vaccination Trains the Body to Know, Fight, and Be Invulnerable by the Ministry of Communication and Information Technology of the Republic of Indonesia on the KemkominfoTV YouTube account is packaged with a comedy genre with the main character Cak Lontong appearing in an advertisement that aims to invite information, education and understanding of the community for vaccination. short and with a comedic presentation so that it can attract people's attention. Different presentations to show how vaccination works as well as an invitation to the public to be vaccinated. Interesting as an object of research because in viewing advertisements, people tend to only see the content of the message and people often do not realize that the media that conveys information can affect the community, both in mindset, knowledge of the picture of social reality that occurs, The theory used in this research is Charles Sander Peirce's theory of Semiotics, something that for someone represents something else in some way or capacity. According to Pierce semiotics consists of three elements, namely the sign (sign), the sign reference (object), and the use of the sign (Interpretant) or called the triangle theory of meaning or triangle meaning. In this study, the researcher used a qualitative descriptive type of research using a constructivist paradigm.Of the ten scenes analyzed with a duration of 1 minute, it is quite interesting with a touch of comedy but still meaningful according to the information that will be conveyed. Packed attractively in every scene but still displays quite complete information using background and property as well as clothes and role suitability by Cak Lontong as boss and security guard as well as foreign guests with criminal traits, appropriate tone of voice which is also interesting according to the illustrations that will be conveyed. The expressions and body movements that also fulfill the comedy advertisement Vaccination Trains the Body to Know, Fight, and Be Invulnerable become interesting so that they can explain to the public and change people's mindset about vaccination.

Keywords: Semiotics, Advertising, Vaccination