Perubahan Pilihan dalam Mengakses Tayangan Media Informasi dari Media Streaming ke Media Digital

With the rapid development of technology, and new media, which are digital media for the public to access information, the emergence of digital media has left the mainstream media behind and made people make changes in their choice from mainstream media to digital media. Diffusion theory of innovation discusses the development of technology adopted by the community and continues to innovate in its development and Denis McQuail's theory discusses new media, these two theories are considered to be sustainable in this research. The qualitative descriptive method by means of in-depth interviews is used as a research method to obtain valid data (valid). The results of this study explain that the Lunggaian villagers have changed their choices in accessing information from the mainstream media to digital media which are considered easier and more practical for access and lagging behind the mainstream media. From the results of this study, it can be concluded that the development of media ranging from radio newspapers, and television to digital media at this time the people of Lunggaian Village Lubuk Batang District also participated in the development even though in rural areas they use media ranging from radio, black and white tv then color tv to currently with online-based digital media that is gauge.

Keywords: Information, mainstream media, digital media