PENGARUH CUSTOMER FOCUS STRATEGY TERHADAP FINACIAL PERFORMANCE PADA PT. PENGADAIN KANWIL PALEMBANG

Nuridho, Jamil and Dr. Mardiah, Kenamon, S.E., M.Si. and Eka, Meiliya Dona, S.E., M.Si. (2023) PENGARUH CUSTOMER FOCUS STRATEGY TERHADAP FINACIAL PERFORMANCE PADA PT. PENGADAIN KANWIL PALEMBANG. Other thesis, Universitas Baturaja.

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Abstract

Teknik analisis data yang digunakan adalah Regresi Linier Sederhana. Berdasarkan hasil olah data didapatkan bahwa didapatkan ada pengaruh Customer Focus Strategy terhadap Financial Performance pada PT. Pegadaian Kanwil Palembang. Koefisien determinasi (R2) yang diperoleh sebesar 0.640. Hal ini menunjukkan berarti sumbangan Customer Focus Strategy terhadap Financial Performance pada PT. Pegadaian Kanwil Palembang sebesar 64% sedangkan sisanya 36% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam model penelitian ini.

Kata Kunci: Customer Focus Strategy, Financial Performance

Item Type: Thesis (Other)
Subjects: Universitas Baturaja > Jurnal > FEB > Akuntansi
UBR > Akuntansi
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Yudith Unbara
Date Deposited: 13 Aug 2024 05:33
Last Modified: 13 Aug 2024 05:33
URI: http://repository.unbara.ac.id/id/eprint/2172

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