ANALYSIS OF DECISION FACTORS OF FARMERS IN HORTICULTURAL BUSINESS IN PERJAYA BARAT VILLAGE

This research was conducted in Perjaya Barat Village, Ogan Komering Ulu Timur Regency. The
method used in this research is a survey method. This study aims to: 1. Analyzing the comparison of the average
income obtained by farmers from vegetable farming with 4 commodities with the average income of 2
commodities in Perjaya Barat Village, Martapura District 2. The datain this study used primary and secondary
data. Primary data is data obtained by researchers directly from the original source. And processed with an
analytical tool, namely SPSS 16. The method used in this study was proportionate stratified random sampling.
The proportionate stratified random sampling method is the study population is divided into several strata or
sub-groups and separate samples are taken from each sub-group. The way to take the sample is to know in
advance the number of subjects in each sub-group or in this study is to know the number of subjects in each
class. Then the percentage of the sample size isdetermined from the entire population. The results of this study
indicate that the amount of the comparison of income obtained by farmers from vegetable farming in Perjaya
Barat Village who cultivates 4 commodities and 2 commodities is Rp. 1,253,000. The factors that influence the
decision of farmers to continue farming horticulture in Perjaya Barat Village are income and capital, while the
factors of land area and price have no significant effect on farmers' decisions to continue farming horticulture.
Keywords: decisio farmer, farming, horticulture