DETERMINAN KEPUTUSAN PETANI MENJUAL PRODUKSI KARET DI PASAR LELANG DAN NON LELANG DI KECAMATAN LUBUK RAJA KABUPATEN OGAN KOMERING ULU

This study examines the determinants of farmers' decisions to sell rubber production in the auction
and non-auction markets in Lubuk Raja District, OKU Regency. The purpose of this study is (1) to
measure the level of satisfaction of farmers who sell their rubber production to the auction and
non-auction markets. (2) analyze the factors that determine the decision of farmers to sell rubber
production to the auction market. The research method in this study is a survey method. The
sampling method used was the disproportionate stratified random sampling method. The number of
sample farmers taken in this study is classified as layer I, namely farmers who sell to the auction
market with a total of 30 people. While the second layer is farmers who sell to non-auction markets
with a sample of 30 people. Data analysis uses score calculations and logistics using SPSS. The
results of this study are the level of satisfaction of farmers who participate in the auction market is
in the high category or very satisfied, while the level of satisfaction of farmers who sell production
to non-auction is in the medium or satisfied category. This happened because the auction market
received more information about the rubber trading system and service and the selling price
received was better than in the non-auction market. The economic factor that most determines the
decision of farmers to sell their products to the auction market and to the non-auction market is
income and the social factor is education.
Keywords: Determinant, decision, rubber,satisfaction