OPTIMIZATION OF THE INCOME OF RICE PADDY FARMERS OF NARROW FIELDS DURING THE COVID-19 PANDEMIC IN THE EAST BUAYMADANG SUBDISTRICT

The purpose of this study is to analyze the amount of income through business diversification
as well as scenarios for increasing income in business diversification during the Covid-19
pandemic. The research method used is the survey method, the sampling method used is a
snowball and the determination of the number of respondents is carried out by purposive
sampling with a total of 100 respondents. The results of the study show that the amount of
optimization of the income of lowland rice farmers during the Covid-19 pandemic at a
business diversification of 1 Rp. 29,130,500, business diversification 2 Rp. 19,007,006,299,
business diversification 3 Rp. 8,301,257,485, business diversification 4 Rp. 14,877,500. The
amount of farmer's income after the scenarios for business diversification 1 is carried out
with additional capital of Rp. 1,870,000 so that the optimal allocation result will be an
increase in income of Rp. 2,871,644,888 or 9.86%. business diversification 2 is carried out
with additional capital of Rp. 750,000 and a reduction of the workforce by 5 JOK so that the
optimal allocation result will be an increase in income of Rp. 1,472,001,575 or 7.74%.
Business diversification 3, it is carried out with additional capital of Rp. 370,000 and the
addition of 4 JOK workers so that the optimal allocation result will be an increase in income
of Rp. 978,173,653 or 11.78%. In business diversification 4, it is carried out by increasing
the land area by 0.25 so that it becomes 1 hectare and increasing capital by Rp. 500,000 so
that the optimal allocation of income increases by Rp. 733,061.37 or 4.93.
Keywords: Diversification, Optimization, Rice, Income