Feasibility Study of Ornamental Plant Business In Covid Pandemic at Baturaja OKU South Sumatera

The ornamental plant business is a very promising and profitable one, especially after the early 2019 ornamental plant trend. Several varieties of ornamental plants can be sold at high rates, and customers are willing to pay high amounts for them to add to their collections. This occurrence can also be found in the city of Baturaja. Many businesses lost money during the Covid-19 pandemic, including the ornamental plant industry. The fall in people's purchasing power has an impact on the ornamental plant industry as well. As a result of their losses, many business owners are unable to live. The purpose of this research is to assess the viability of ornamental plants in the city of Baturaja, particularly during the Covid-19 pandemic. The census approach was used in this nvestigation, and the saturated random sample method was applied. The feasibility analysis utilizing the R/C ratio is the analytical procedure utilized in the processing of research data. While the data was gathered from 15 ornamental plant business actors in Baturaja. The results demonstrated that the ornamental plant business in the city of Baturaja was indeed feasible throughout the Covid pandemic with an R/C value of 1.65.

Keywords: Feasibility study, ornamental plant business, pandemic Covid