ANALISIS RETORIKA PERSUASISF ANIES RASYID BASWEDAN DALAM DEBAT CALON PRESIDEN TAHUN 2024 DAN RELEVANSINYA DALAM PEMBELAJARAN RETORIKA

The purpose of this study is to describe the results of the analysis of Anies Rasyid Baswedan's persuasive rhetoric in the 2024 presidential candidate debate. The type of research used is qualitative research. The method used is a descriptive method. The data collection technique used is documentation by identifying three crucial aspects of persuasive rhetoric based on Aristotle's rhetorical theory, namely ethos, pathos, and logos in the 2024 presidential candidate debate video uploaded on the MetroTv YouTube channel. The presidential candidate debate was held for
three sessions, namely the first debate, the third debate, and the fifth debate, each session discussing a different theme. The results of the analysis show that Anies Rasyid Baswedan is able to use effective rhetorical strategies to create a positive image and convince the public. This can be seen from the discovery of 133 rhetorical data with details of 35 ethos, 34 pathos, and 64 logos used by Anies Rasyid Baswedan in the 2024 presidential candidate debate. Based on the results of this analysis, it can be concluded that Anies Rasyid Baswedan is able to use arguments that touch the emotions of the audience through the pathos technique,
present logical evidence and data through the logos technique, and strengthen his credibility as a prospective leader through the ethos technique. This analysis can be used as a concrete example in learning rhetoric, so that students not only understand the concept of rhetoric in theory, but can also observe and practice it in a real context.

Keywords: Presidential Debate, Persuasive, Rhetoric